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Any business can benefit from regular promotionthe more exposure, the better. One of the best ways to get your name out there, and one that small business owners too often overlook, is writing press releases. Whether youre selling an extremely rare item on eBay, or your website is offering a unique service, communicating that to the right audience is an excellent way to bring in new business.

Writing Press Releases Right

There are certain things you can do to increase your chances of getting published, according to Rieva Lesonsky, editorial director of Entrepreneur Magazine:

Familiarize yourself with a publication, whether its online or printed, BEFORE submitting anything to them. Know what they do, their format, and their target audience. Tailor your tone and writing style to match theirs?

Be concise. Cautions Lesonsky, No matter how much you love your product, no one wants to read three pages about it.?

Lead with whats interesting. Tell them up front why they should care. Think about what would be appealing to readers, and use that to grab their attention.

Know their schedule. Some magazines are weekly, others bi-weekly or monthly. If youre pushing a special eBay listing, you arent going to talk to a quarterly magazineyou cant wait that long. You need to get your release to a newswire that will send it out overnight to radio stations, newspapers, and interested magazine editors.

Target your releases to specific market. In other words, send your releases to magazines directed at people who are end users of your products. If you sell unique Christmas items, find out the deadline for magazines like Womens Day and Family Circle, and try to get into a holiday issue. Even if they dont publish your release, they may contact you for a story thats related to yours, so the word gets spread a different way.

?Dont be discouraged if you dont hear back immediately,?advises Lesonsky. Magazines have planning cycles that can go out five months or more. If you send in a piece today, they may decide it would be great for their May issue, which means they wouldnt actually contact you until January, when they start planning for May.

Having the Right Backing

Besides free advertising aimed directly at your target market, press releases give you the added advantage of credibility by association. The magazine is essentially talking about you, so its an implied endorsement. Readers trust the publication, and because youre connected to them, theyre more likely to have confidence in you as well. Take advantage of this opportunity to grow your business and reach potential customers.

Chris Malta and Robin Cowie of http://WorldwideBrands.com are the Writers and Hosts of The Entrepreneur Magazine EBiz and Product Sourcing Radio Shows. http://www.worldwidebrands.com/EMRinfo for more FREE eBiz info from Entrepreneur Magazine Radio!Fatal Fire Not First For Victim Southwest Iowa
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