Commit A Revolutionary Act
"During times of deceit, telling the truth becomes a revolutionary act." George Orwell.
This is a chapter heading in the wonderful new book, Naked Conversations, an eye opening discussion on how blogs (=web logs like this one) continue to change lives - business and personal.
A central theme of Naked is how blogs are forcing businesses to be more transparent in the way they market and advertise. This is a good thing, because I for one never know what to believe anymore when a marketer starts talking. And it's not just me.
"Whatever happened to honesty in business?" they ask on the back cover.
There are countless examples of companies who have hidden the truth in their advertising and promotion, and some of those deceptions were discovered and made known to the unsuspecting public by bloggers.
Many people who are in a deception mode when they try to sell an idea, product or program, use descriptions like "white lies" or "tell her on a need-to-know basis," or they focus on an exaggerated fear of loss. (See "You are Pre-Approved" for the low-down on the cheap trick Chase Bank played on me.)
Be transparent. That's what authors Scoble and Israel advise all marketers and advertisers. That includes us promoting our business and products.
Transparent means not hiding things that someone will eventually discover later, which they will not like. Rememeber the yummie-looking fat red strawberries at the top of the basket, but then after you get home and unseal the plastic cover, you find the mildewy small ones at the bottom?
NOT a transparent transaction. You didn't get what they made you think you were getting, did you? And of course you found out later, AFTER you got home and had already made the purchase. I know I look extra hard at the sides and bottoms of these fresh fruit containers now, except when I shop at places where I know they would NEVER knowingly do that.
Now cut to our business. How was the business presented to you? Did they tell you the yummie good stuff, and kind of wait until later to tell you the maybe not so yummie stuff? Or maybe they never told you at all and make you feel like it's somehow YOUR fault? Like how much work it really takes to make a go of the business? Or how hard it is to find a good business builder?
I've offered a short list of things, that people often "forget" to mention when they're promoting the business. In case.
Lack of transparency. That's one BIG reason people don't trust marketers, advertisers and promoters. Including network marketer recruiters. We're perceived as less than transparent for reasons we all know and maybe have been guilty of ourselves.
Assignment:
What would you tell a prospective recruit today about your business, so that you'd feel like your presentation is transparent?
Go ahead. Commit a a revolutionary act.
Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com.Buying Ebay Make Money
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This is a chapter heading in the wonderful new book, Naked Conversations, an eye opening discussion on how blogs (=web logs like this one) continue to change lives - business and personal.
A central theme of Naked is how blogs are forcing businesses to be more transparent in the way they market and advertise. This is a good thing, because I for one never know what to believe anymore when a marketer starts talking. And it's not just me.
"Whatever happened to honesty in business?" they ask on the back cover.
There are countless examples of companies who have hidden the truth in their advertising and promotion, and some of those deceptions were discovered and made known to the unsuspecting public by bloggers.
Many people who are in a deception mode when they try to sell an idea, product or program, use descriptions like "white lies" or "tell her on a need-to-know basis," or they focus on an exaggerated fear of loss. (See "You are Pre-Approved" for the low-down on the cheap trick Chase Bank played on me.)
Be transparent. That's what authors Scoble and Israel advise all marketers and advertisers. That includes us promoting our business and products.
Transparent means not hiding things that someone will eventually discover later, which they will not like. Rememeber the yummie-looking fat red strawberries at the top of the basket, but then after you get home and unseal the plastic cover, you find the mildewy small ones at the bottom?
NOT a transparent transaction. You didn't get what they made you think you were getting, did you? And of course you found out later, AFTER you got home and had already made the purchase. I know I look extra hard at the sides and bottoms of these fresh fruit containers now, except when I shop at places where I know they would NEVER knowingly do that.
Now cut to our business. How was the business presented to you? Did they tell you the yummie good stuff, and kind of wait until later to tell you the maybe not so yummie stuff? Or maybe they never told you at all and make you feel like it's somehow YOUR fault? Like how much work it really takes to make a go of the business? Or how hard it is to find a good business builder?
I've offered a short list of things, that people often "forget" to mention when they're promoting the business. In case.
Lack of transparency. That's one BIG reason people don't trust marketers, advertisers and promoters. Including network marketer recruiters. We're perceived as less than transparent for reasons we all know and maybe have been guilty of ourselves.
Assignment:
What would you tell a prospective recruit today about your business, so that you'd feel like your presentation is transparent?
Go ahead. Commit a a revolutionary act.
Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com.Buying Ebay Make Money
Make Money
Best Buy Tests Used Video Game Sales Sep 30 2005
Sony Psp Video Game Cheats Codes Cheat Codes Hints Tips
online casino free bonus
How To Make Money From Stock
make money working from home
Work From Home And Make Money For Free
Digital Gaming Industry And The Hunt For New Age Game Testers
Yahoo Auctions Ps2 Video Games Products
Make Money Doing Survey
Loophole Of The Rich How The Rich Legally Make More Money And Pay Less Tax
Anger Management Directory Of Wisconsin
Alot Fast Make Money
Naruto Rise Of A Ninja For Xbox 360 Naruto Rise Of A Ninja
Make Money By Taking Online Survey
Ebay Make Money Using
Classroom Management An Overview
Adsense Make Money More
Best Free Make Money Online Ways
Herbal Ways To Stop Smoking Natural Quit Smoking Products
Free Make Money Online Way
Identifying Anger Anger Management Techniques
WSt\
Anger Management Breaking A Destructive Cycle
Estate In Investing Make Money Real
Saliva Ovulation Tester Diamond Tester Moissanite Pilltester
Wholesale Video Game Sales Bre Software Wholesale Video Game Sales
best online casino
Scary Pictures To Help You Quit Smoking Hindustan
Creative Make Money Now Ways
casino game
Easy Internet Make Money
lWYux[
Free Online Slot
Easy Home Make Money Ways
play casino online
internet casino
Who To Make More Money
casino gambling
Allen Carr The Easyway To Quit Smoking
Easy Ebay Make Money Way
How To Make Money Selling Stock Short
Classroom Management
Estate Make Money Profit Real Rehabbing
Anger Management 2003 Box Office Business
Spider Man 3 Video Game Trailer 1 Brightcove
From Home Make Money More Working
Macenstein Free On Itunes Vortex Demo First Free Ipod
Blockbuster Acquires Rhino Video Games
Business Internet Make Marketing Money Strategy Web
Anger Management 2003 Soundtrack Cover Artwork Cd The Movie Insider
All4homebusiness
Dummies Examining The Pros And Cons Of Anger
Consultation Training Psychotherapy Amp Psychotherapy Referral Service Anger Management Classes New York
Myspace Com Video Game Girl 24 Female Brooklyn New York Www Myspace Com Videogamegirl
Fun And Easy Ways To Make Money
real ways to make money
Business Internet Make Marketing Money Online
Video Game Reviews Online Game Reviews New Game Reviews
Drip Email Marketing
free online casino
Business Home Let Make Money Money Secret Spending Without
Jr Com Anger Management Dvd In Movies
|^PQ
Video Game Jobs Animation Jobs Vfx Jobs Tv Film Jobs
Anger Management Training Georgia Atlanta Augusta
Make Money Today Free
Make Easy Money Working At Home
anger management
Video Game Hardware Software And Services Market Research Report
Anger Quotes The Quotations Page
Form Free Make Money Online Online Software Survey Survey
Make Money Quick Way
Bargaintix Com Error Page
Swinney Gets Power To Spend Scotland S Money The
Does Ebay Make Money
Anger Management Photo Gallery Rotten Tomatoes
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Affiliate Make Money Our Program
Eminem Anger Management Tour Ireland Summary
Internet Make Money Selling Writing
Video Game News Announcements Rumors Updates From 1up Com
Video Game In Gamecube Games At Shopping Com
Gamestop
Yux[gOU
Make A Lot Of Money Fast
From Home Internet Make Money Work
Ebay Make Money Selling Site Web
Helium Where Knowledge Rules
Easy Free Make Money Way
Child Easy Make Money Ways
Hot Lyts Com Myspace Layouts Default Generators
Game Programming Video Game Development Video Game Design
From Internet Make Money
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